Countdown’s ‘The Odd Bunch’ vegetable and fruit campaign is being labelled the saving grace of a tough kumara season especially for Kaipara Kumara who supply around 5,000kg to the initiative each week.
The Odd Bunch makes ‘ugly’ produce available to customers that may not have typically made it to supermarket shelves, due to small imperfections or cosmetic damage.
Kaipara Kumara was one of the first growers on board with the campaign and managing director Anthony Blundell said it represents about four percent of average weekly sales.
However a season marred by huge rainfall affecting the crop had him initially worried about being able to supply enough of “already pretty funny looking” produce.
“While four per cent is a small number, it is great that we are able to pack more of Kaipara Kumara’s 2017 crop for Countdown’s shelves.
“In a year when the kumara industry’s 2017 crop could be down as much as 35 per cent on 2016 because of the cool, late spring/early summer, then coupled with the recent rain over harvest time, it really bodes well for us to maximise the crop available for Countdown’s customers,” Mr Blundell said.
“On top of this, reducing potential food waste is also very positive and the right thing to do to be honest.”