Putting Tane on the map

Footprints Waipoua Tour Guide, Bill Matthews greets Bryce Dallas Howard with a hongi at Tane Mahuta

A Hollywood star is spreading her love for New Zealand as our newest tourism voice for the United States and a video series pays special mention to the Waipoua Forest which could mean more visitors through Kaipara.

Bryce Dallas Howard who has starred in Pete’s Dragon and Jurassic World has teamed up with National Geographic Travel, directing a trip across New Zealand, exploring spectacular parts of the country including Northland. A six-part video series follows Howard through the Bay of Islands, Waipoua Forest, Wellington and Queenstown. In the video clip Howard is shown walking along the path to Tane Mahuta before being given a traditional hongi by Footprints Waipoua Tour Guide, Bill Matthews “The US market spend is growing at over 20 per cent for Northland at the moment and the value of this kind of media activity is a contributor to that,” said, Northland general manager of regional promotions and tourism, Paul Davis, “The profile the Bryce Dallas Howard campaign is giving to Northland and New Zealand across both our domestic and North American markets where the campaign has been launched, is enormous.”

Howard travelled here in April to film the videos.

“Many people assume New Zealand is too far without realising that the wealth of experiences the country has to offer makes the travel time completely worth it,” she says. International tourism adds around NZ$14.5 billion annually to the economy.


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