After escaping from Auckland to Dargaville some 22 years ago, and from small beginnings as the husband and wife publishers of Go North West, a monthly visitors’ guide featuring the Twin Coast Discovery Highway, Allan and Patricia Mortensen epitomise the opportunities that exist in Kaipara.
Formed in 2011, NorthSouth Multi Media Ltd, the company they evolved from those days is a major employer with some 35 staff and a stable of publications. Its flagship weekly newspaper, the Kaipara Lifestyler, reaches more than 10,000 homes and businesses each week and in this end-of-year edition is a comprehensive overview of the district, aimed particularly at introducing Kaipara and its opportunities to our influx of holiday visitors from home and abroad.
Currently, NorthSouth Multi Media has a stable of eight publications — made up of the Kaipara Lifestyler and its other weekly, The Record, servicing the Rolleston and West Melton areas of Christchurch. These are joined by the monthly rural publications — Northern Farming Lifestyles, Waikato Farming Lifestyles, Taranaki Farming Lifestyles, Wairarapa Farming Lifestyles, Manawatu Farming Lifestyles, and Hawke’s Bay Farming Lifestyles.
“This in fact means that one of our newspapers is delivered to a property 2.5 million times a year which is all generated from our Dargaville based business,” said Mr Mortensen. “Integral to this has been the huge support we have received from our advertisers and readers, and it just shows that Kaipara has the climate for businesses to succeed.
“Modern high speed communications means our staff enjoy the lifestyle of a country centre, with the workplace sophistication of a capital city. “With the establishment of our publications came new jobs in the Kaipara community, for journalists, graphic designers, sales staff and office administration people, and with them evolved publications delivered free to every rural delivery address in their respective districts.
“We are a local company creating local jobs, and we do have staff travelling from outlying areas of the Kaipara, not just Dargaville. We also invest in on-going job training opportunities.
“Whoever said, business is business got it wrong, business is about people, and we have a great team.”