A new coach tour initiative, targeting Texan holidaymakers, is putting Mangawhai and Warkworth on the map.
Director of marketing and business development for Twin Coast Discovery Tours Melinda LeCompte, says this is the first time anyone has offered a customised tour for Texans that showcases New Zealand’s Auckland city and ‘stunning’ Northland.
“We are an inbound Northland coach tour company. It’s really utilising the Twin Coast Discovery Highway. Our chosen guests are Texans because we believe they are a great cultural match with kiwis,” she said.
“There was a gap in the market. When the Twin Coast Discovery Highway was launched it was actually joining vendors together — not places. Subsequently Mangawhai was never a stop. That never made sense to us.
“The reason we chose Texas is because they’ve never been invited before. It’s the largest state and it is culturally compatible with New Zealand in our opinion. Texans and New Zealanders have a lot in common. Texans want to buy an experience and an interaction.
They want to come and shake your hand and shoot the breeze with you. This is why we believe New Zealand and Texas are friends that just haven’t met yet.”
The company is headquartered in Mangawhai and Melinda says the launch date on February 1 was a strategic decision to reflect the celebration of two more cultures coming together — Tex-kiwi.
The first ‘Eight Day Taste Of New Zealand Tour’ will commence in mid March. In the meantime they will be running mini-tours showcasing day one and two, for people in New Zealand, over the next six weeks.
Tour director Richard Te Haara says:
“Tourism is all about people. He tangata, he tangata, he tangata.”