An ideal idea turns four

The I Deal Demo crew have been helping improve Dargaville homes for four years this January

It all began with a simple concept — having replaced the classic wooden windows in their Dargaville home Sharon and Wayne Constable did what many Kiwis have done before and since — they put the un-needed excess joinery up for sale on the internet.

Expecting a bit of pocket change and a quick deal, the pair were surprised to field a huge reaction. And that lit up a light bulb in their heads.

With a wealth of vintage and golden-era colonial homes in the Kaipara, and with a new trend toward migration north, the desire for alteration options was immense. Sourcing quality joinery and windows, doors and ranch sliders began to gobble up time in the Constables’ weekends, and still their list of happy customers grew. Four years ago the pair made the big step of getting their own shop and outdoor yard, and the rest, as they say, is history.

Although in this case, the rest may better be described as architecture. As their stock expanded it became even more apparent that the popularity of ‘do it yourself’ went beyond prime time television! Requests came in for nuts and bolts, catches and stays, vintage parts in brass and wrought iron — and Sharon and Wayne also saw the need to be open on Saturdays, when many home improvement teams really roll up their sleeves and get into it. They listened —and that feedback from customers led to even more success.

Today, four years on, I Deal Demo is that place ‘just around the corner’ where savvy DIY mates will tell you to check first when you’re contemplating a renovation.

And, filling another niche which Dargaville was lacking, Wayne and Sharon’s store also provides landscaping materials like pavers and garden stones, potted plants and quirky outdoor ornaments and furniture. It’s a testament to the fact that listening to what the people want is just good old fashioned business and also an ongoing, evolving asset to a town which is in love with the art of DIY!


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